If you really want to understand the voice of the customer, you may find that a simple customer satisfaction survey isn’t enough. The alternative is Interaction Metrics’ 1-on-1 customer interviews. By combining a proactive approach with hard-hitting questions and in-depth customer interview techniques, we deliver an extremely accurate picture of the true voice of the customer. In addition, we uncover customer perceptions of the competition, and other key facts that surveys usually miss.

At Interaction Metrics, we have the ideal equipment, staff and methodologies to handle the demands of in-depth customer interviews. Our interviews can be conducted over the phone or in your stores.

Generally, we suggest over-the-phone interviews because they yield denser voice of the customer information at a better price point. But if you’re looking for up-to-the-moment shopper insights, customer interviews on-site are the way to go. You may also benefit from real-time feedback from our customer satisfaction cell phone surveys.

Project Options:

• Just a few customer interviews for a niche audience.
•  Defector Studies to add insight to your customer satisfaction surveys.
• Customer Brand Satisfaction Research.

Choose Us for Your Voice of the Customer Project Because:

• Random sampling techniques keep our results accurate.
• We use relevant, not generic questions.
• We bring the data to life, giving you a walk-in-the-customer's-shoes perspective.
• From our interview recordings, we highlight key facts and stories, enabling your team to hear what your customers have to say in their own words.

Customer interviews, whether used alone or in conjunction with customer satisfaction surveys, cell phone surveys, or shopper insights are a sure-fire way to get the hard data and rich observations you need to improve the customer experience.

Get Customer Interviews by Interaction Metrics When:

• You need to understand why your customers defect and how to boost loyalty.
• You have complex products or services.
• Your client requests voice of the customer findings.
• You need more insight than traditional satisfaction surveys or focus groups can offer.
• You need to know every preference and expectation of your clients in order to maximize customer revenue and retention.