Net promoter scores have taken off in the business world and nearly every customer satisfaction survey asks, “would you refer a friend?” But even Frederick Reichheld says the net promoter question doesn’t work in all situations and Keiningham finds NPS based on bunk.

At Interaction Metrics, we understand that you need straightforward facts and metrics that everyone on your team understands. So we’ve kept the clear simplicity of net promoter but tweaked the ‘would you refer a friend’ question and the net promoter system to make it more accurate and complete. We’ve also kept the Promoters (-) Detractors equation because it’s a great way to forcefully ask, are your customers loving you—or leaving you?

Work with us and your net promoter score will:

• Use questions customized for your particular company and industry.
• Identify aspects of the customer experience to improve immediately.
• Pinpoint the causes driving your net promoter outcomes.

Let’s discuss net promoter. Get our 15-minute customer satisfaction demo.