Who at your agency has time to do customer research? Besides, do they even have the right recording setup? And do they know what makes a good question and how to establish customer rapport? Forget about it. Focus on what you do best love and outsource your customer research to us.

At Interaction Metrics, we use a variety of interview formats to  get customers to really open up. From there, we tease apart customers' statements so you have the facts you need to market effectively. We present our findings with multimedia audio clips enabling your team to understand customers' problems and challenges in a way they didn't before.

For the adventuresome agency that wants to really probe the details of the customer experience, we offer Interaction Planning. Planning brings your customer service interactions—by far the most memorable and enduring aspect of the customer experience—up to speed with the marketing campaign.

We are a nimble, easy-to-work-with research company. We can bill you or bill your client directly, whatever works best. If you see a need for ongoing customer intereviews, we would love to set you up on a monthly subscription!

To find out how and how our Customer Listening succeeds, let's talk.