CEx 2012: Nail Email!

by Martha Brooke on November 30, 2011, 3 comments

The biggest challenge for the customer experience in 2012 will be to make customer service emails work.  I am not talking about simply sending responses in a timely manner, although that’s a good start. Rather, it’s time for companies to step up and provide thoughtful answers to customers’ questions, answers that show the company and […]