customer listening

Customer Listening uses a variety of survey and interview formats to find out how your customers feel about ALL aspects of the customer experience.
Best for  Customer Service, Ad Agencies, Marketing Teams and CEO/COO's.

Get Customer Listening If:

  • Your sales are declining.
  • Each customer represents major profit, understanding how to strengthen each relationship is key.
  • Your business depends on customer loyalty.
  • You wonder if your current methods are missing something.
  • You need both quantitative AND qualitative data.

We offer various levels of Customer Listening to cover every need and budget. We can listen once and give you a thorough report or provide an ongoing satisfaction monitoring relationship to ensure your customers remain satisfied.

Example | What looked right to marketing was wrong for the user. Our in-depth interview methodology identified the information prospects had to have if they were to move forward with our client's software solutions. When our our client included this vital information in their materials, leads increased by 29%

Example | A major ongoing blunder went unnoticed. It had gone unnoticed for nearly two years. Although our client had used surveys and feedback cards to gauge customer satisfaction when they used our Customer Listening to confirm every touchpoint in their engagement with customers, we found 16 critical process gaps. As for that blunder?  It turned out a sizable portion of the customer base was sent the wrong catalog.

Bottom Line: Customer Listening by Interaction Metrics actively removes response bias and probes to reveal the heart of the matter. If you need to really know your customers, let's talk.

Interaction Metrics
www.interactionmetrics.com
206.428.3091